Run X
It's time to get even.
Run X is our dedicated women’s sport division, offering strategy, PR & campaign delivery and social to brands & organisations who want to connect in a more meaningful way with women & girls through sport.
It's personal to us
We believe everyone deserves a place in sport and are driven by our passion for helping to change the landscape of women’s sport - ensuring there are equal opportunities for women and girls both on and off the field.
We help sports, brands and organisations maximise the untapped opportunities to connect with a whole new audience as well as make a genuine impact on women & girls' everyday lives.
Genuine change... We're here for it.
Led by communications expert Jess Arnold and former Director of the Women's Professional Game at The FA & FIFA Competitions expert, Kelly Simmons OBE.
We have a deep understanding of the women's sport landscape, an excellent reputation within the sports ecosystem and a track record of delivering impactful campaigns that get results.
This is Run X. It's time to get even.
Meet the team
Director - Women's Sport
Jess Arnold
Jess is a senior communications specialist with over 15 years’ experience working for leading brands and organisations including Women’s Rugby World Cup 2025, MCC/Lord’s, McDonald’s, NHS, The National Lottery & Help for Heroes/Invictus Games. She was also the senior lead for The National Lottery’s UEFA Women’s Euro 2022 and FIFA Women's World Cup campaigns.
As a mum of two, Jess is passionate about helping create genuine equal opportunities for women & girls, both on and off the field.
Consultant - Women's Sport
Kelly Simmons OBE
Kelly Simmons OBE is a hugely influential figure in the development and promotion of women's sport across the globe.
With a career spanning over two decades in sport, she has been instrumental in driving growth, investment, and visibility for women’s football across the country. In her role as the Director of Women's Professional Game at The FA, Kelly was responsible for overseeing the strategic development of women's football in England, including national teams, grassroots initiatives, and the Women’s Super League (WSL).
Kelly has been a key advocate for equality in sport, focusing on improving opportunities for women at all levels of football. In addition to her work at The FA, Kelly has been a prominent voice in advocating for more coverage and recognition of women’s sport.
As well as working with Run, she also consults for many global organisations including the Women in Football Board, Premiership Women’s Rugby, FIFA Competitions and UEFA Match Delegate.
Senior Account Manager
Charlie Farmer
Charlie has rich experience in football communications, previously working on campaigns for The FA, EFL, Manchester City, England Football, LTA and more.
Notable work includes media operations support for the Lionesses’ winning Euro 22 campaign, Women's FA Cup Final and Continental Cup Final with Arsenal Women.
Account Executive
Amy Hall
Amy is a recent graduate from the University of St Andrews, where she extended her passion for sport from playing to working in the industry when she interned with the University’s Sports Centre.
Here, Amy worked across a range of activities, including planning and delivering a recurring student sport event with +2,500 attendees, leading the Hockey club’s arm of the University’s record-breaking Movember campaign, and sitting as one of five students representing c.5,000 student-athletes on the Athletic Union Executive Committee.
While at ‘Saints Sport, Amy worked closely with Jonathan Edwards CBE, a standout and inspiring moment in her professional career.
Having moved down from not-so-sunny Scotland, Amy is excited to explore all the South has to offer and dive headfirst into Run.
Get in touch
We are proud to work with brands and communities that share our passion for sport, health, and societal change. Come and say hello.
We are proud to work with brands and communities that share our passion for sport, health, and societal change. Come and say hello.