Since 2012, Coach Core has used the power of sport and apprenticeships to change the lives and the future prospects of young adults living and working in challenging areas. It became a registered charity in 2020 and to date has supported nearly 1,000 apprentices.

The charity operates in 17 locations across the UK working with 100 employers in the sports sector to create and deliver apprenticeships for young people. Last year more than 2.3 million people were coached by Coach Core apprentices with 43% of apprentices from the top 30% most deprived areas of the country.

Coach Core are the latest Run Communications client from the sport for development sector. The Brighton and Hove based agency also work for parkrun, Activity Alliance and the UK Coaching led ‘Play Their Way’ campaign.

The agency will support Coach Core with media relations and thought leadership activity which will include the launch of their new strategy later in the year.

Gary Laybourne, CEO Coach Core Foundation, added:

“We are really excited to be working with Run Communications. Their expertise, experience and track record of working in the sector to deliver impactful media coverage will help raise the profile of Coach Core and our work. More widely, they will increase the visibility and awareness of the amazing opportunities and benefits of sports coaching apprenticeships for young people.”

Run Communications Founder, Steve Chisholm, said:

“We are passionate advocates for what sport can do for individuals and communities. The work that Coach Core does to give young people the chance to develop careers in sports coaching is unique and inspiring. We look forward to telling some of these great stories, and bringing wider media attention, to the amazing work that the charity does.”