The ‘show your true colours’ creative was designed to reflect a call to action for supporters to attend the event this summer dressed in red, white and blue and to send off the British Athletics team in style to the World Championships.

Expect more tremendous images shortly.

A week later we brought together several ‘icons of athletics’ to look ahead to the IAAF World Championships in London this summer.

Olympic Champion Denise Lewis and Commonwealth Champion Kelly Sotherton joined exciting young British athletes Lorraine Ugen and Morgan Lake to celebrate International Womens Day and look ahead to the World Championships.

Ugen and Lake flew in straight from a great weekend action for the British team at the European Indoor Championships