CASE STUDY
EFL Community Weekends
THE BRIEF
Run were tasked to deliver bespoke media coverage for EFL’s Community Weekends Campaign and tell the stories of the incredible ‘Community Heroes’ recognised by the EFL.
Local heroes from EFL Clubs were recognised and celebrated for the impact they make in their communities as part of the EFL’s Community Weekends, which took place from Saturday 22 February to Sunday 3 March.
Across the period, Clubs, managers and players acknowledged the vital work that community staff and volunteers deliver 365 days a year, the Community Heroes were honoured by special visits from players and through matchday activities.
Activity
- Engaged and worked with 11 clubs from the Championship, League One and League Two.
- Reached out and set up calls with nine heroes, allowing us to further understand the incredible stories of their impact to their communities.
- Created bespoke copy on each Hero, meaning that we could tell their individual stories and celebrate them.
- Worked with former England goalkeeper and EFL Community Ambassador Rachel Brown-Finnis on a piece with Press Association.
47
pieces of coverage
3.1m
online views
5
broadcast hits
The Results
- 47 pieces of coverage
- 3.1m online views
- 35 pieces of online copy
- 5 Broadcast Hits
