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CASE STUDY

MCC / Lord’s


THE BRIEF

Create a year-round programme of activity to showcase MCC as ‘thought-leaders’ working for the good of cricket.

Generate additional ‘match-day’ and non-match-day revenues through a programme of media activity showcasing the opportunity to visit Lord’s.

Create a year-round programme of activity to showcase MCC as ‘thought-leaders’ working for the good of cricket.

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Activity

  • Our strong understanding of stories which will resonate well with Sport and Consumer Lifestyle audiences – plus our extemporary contacts and renowned ability to deliver internationally, nationally and within Greater London – created the bedrock of a highly successful campaign.
  • Activity was designed to reach key audiences through international, national and regional media brands including CNN, BBC, London Evening Standard, City AM, The Times, Telegraph Media Group and Sky.
  • A Media Advisory Group was created and chaired by Steve Chisholm to provide insight and access for MCC to key decision-makers at leading media brands.
803
Pieces of positive coverage
22.6m
Listeners

The Results

  • Record annual revenues generated
  • 803 pieces of positive coverage for MCC and Lord’s activities
  • 390m content views
  • 22.6m listeners
  • All KPI’s exceeded by +20%

 

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