CASE STUDY
UK Coaching
THE BRIEF
We have been working with UK Coaching offering strategic counsel and driving focused communications campaigns designed to raise the profile and celebrate the benefits of effective sports coaching in the UK.
Key initiatives have included the UK Coaching Awards, UK Coaching Conference, and the creation of the inaugural national ‘Coaching Week’.
Activity
Across two years, we have worked closely with UK Coaching to deliver an integrated plan to create and maximise major media moments designed to raise the profile of and celebrate coaching. This has been achieved via extensive national and regional media relations based around the brand as well as industry events, major research results, and by positioning UK Coaching and its executive team as thought leaders in the sports industry. This body of work has been supported by regular social media content planning and production to encourage new and younger audiences to engage with coaching.
The Results
- Successfully changed the national perception of coaching to bring to life its broader social benefit through over 100 pieces of national and regional broadcast, print, and online coverage.
- Recorded a marked uplift in engagement across all social media channels, via an ongoing calendar of creative content and excellent community engagement with key stakeholders.
- Helped to establish UK Coaching’s senior individuals as thought leaders by driving coverage around the UK Coaching Conference.
- Maximised Women’s Sport Week and Coaching Week, working with Judy Murray, Tracey Neville, Katherine Grainger and UK Coaching CEO Mark Gannon to deliver key messages to national and grassroots audiences via targeted media such as BBC Breakfast, Sky SportsWomen, and BBC Get Inspired.
